Amdocs, a provider of software and services to communications and media companies, has revealed that its Vubiquity platform has been selected to continue to provide Virgin Media’s customers with Electronic Sell Through (EST) and Transactional Video on Demand (TVOD) content across different devices.

The deal represents an expansion of the decade-long relationship between Amdocs’ Vubiquity and Virgin Media UK.

Vubiquity, a technology-led media services provider, holds relationships with hundreds of content creators and distributors around the world, and has established capabilities across the whole media supply chain – bringing to market video on demand, localization, distribution and a host of managed services using innovative and flexible technology solutions.

Under the agreement, Amdocs’ Vubiquity will deliver its cloud-native Entertainment Suite solution, through which Virgin Media customers can access purchased EST content, and in future TVOD content.

Vubiquity will also refresh the existing Virgin Media Store service, ensuring an enhanced, seamless experience for customers accessing their purchased content via Virgin Media set-top-boxes, desktop PC and mobile.

This forms part of an integrated, end-to-end solution comprising content acquisition, licensing, curation, processing, management, and hosting for EST and TVOD content.

“As content choices continue to expand, seamlessly accessed on-demand entertainment is essential to capture and retain viewers,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “Virgin Media has always been at the forefront of entertainment, so we’re delighted to grow our collaboration.”

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